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Archive for March, 2008

Mass manufacturing for one

I pass by the old Cambridge Member store on 33th st and Broadway in NYC yesterday and saw they converted their stored to “made to measure suit”. I was lookign for a grey suit with blue strips so I pop in to check on their price range. Their super 130s starts from $495 and go up to $695 for Italian mill fabric with working buttons and everything, which is 1/2 of what I was expecting. They do one fitting and send your measurement out to Korea for the suit to be made. You get it back in a few weeks.

Increasingly clothing companies have figured out how to use their globalization know how to setup manufacturing channels for individual items at exactly the same cost as the mas manufactured version: initialed polos at polo.com, custom shirt at Alexander West… All involve taking individual measurement and sending it oversea to assemble the end product from pre-manufactured parts; just like Dell have been doing for a long time

Add comment March 31st, 2008


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